The Cadbury Purple BMW E28 — Cardiff’s Most Famous 90s Car Audio Build

June 28, 2026

📻 Throwback Saturday · Car Audio Culture

The Cadbury Purple BMW.
Probably the Most Famous — Or Most Annoying — Car in Cardiff in the 90s.

An E28 5 Series. Bought blue. Painted Cadbury Purple. Twin Alpine subs, a 15″ Kenwood, six amplifiers, two batteries — and a route through Cardiff that played twice a day, every day. This is the car that started it all.

📅 28/06/26
6–7 min read
📍 Cardiff · 1995
BMW E28 5 Series Cadbury Purple Cardiff 1995 Waz B&B Audioconcepts
The car. Cadbury Purple BMW E28, Cardiff, 10th May 1995. Bought blue. Painted purple. Became a legend.

Another Saturday Throwback. This One’s Personal.

Every now and then a photo turns up that takes you straight back. This is one of those. A BMW E28 5 Series, dated 10th May 1995, parked on a Cardiff street — and probably the most famous, or most annoying, car in the city that decade, depending on who you ask. Loved that car. It had the maddest system in it of anything on the road at the time.

The car was bought in standard factory blue. It went into the body shop wrapped in a Cadbury chocolate wrapper as the colour reference, and came out painted exactly that — a deep, glossy Cadbury Purple that turned heads every single time it rolled down the street. Underneath that paint, though, was where the real story lived.

“Bought the car blue but took it in a Cadbury purple wrapper to the body shop, and got it painted.”
That’s commitment to a colour choice.

The System — The List Genuinely Doesn’t Stop

This wasn’t a car with a stereo upgrade. This was a mobile sound system that happened to have wheels attached. Here’s what was actually in it:

BMW E28 interior Alpine Kenwood amplifiers stacked dashboard retro install Cardiff
Look at that dashboard. Alpine head unit, amplifiers stacked below the wheel, wiring everywhere — this is what a serious 90s install actually looked like from the driver’s seat.

  • Alpine Cassette Head Unit with RDS and CD Shuttle Control — controlling a 6-disc CD changer

  • Kenwood 12-Disc Changer with graphic display — running alongside the Alpine setup

  • Six Kenwood Amplifiers — stacked, wired and powering every corner of the system

  • Two Batteries — because six amplifiers and the rest of this list needed serious power

  • TV and Video Player — yes, genuinely, fitted in a 1990s saloon car

  • 2 × Alpine 10″ Subwoofers plus a 15″ Kenwood Subwoofer — three subs, three different jobs

  • 4 × Kenwood 7×10 Speakers plus two sets of Alpine 5″ component speakers for the mids and highs

  • Clifford Remote Start with Alpine Pager — and the list genuinely keeps going beyond this

The Alpine Cassette Deck — When RDS Felt Like the Future

Before Bluetooth, before USB, before anyone had heard the words “Apple CarPlay” — this was the cutting edge. An Alpine cassette head unit with RDS (Radio Data System) and CD Shuttle Control, capable of running a full 6-disc CD changer from the dashboard. That blue display, those tactile buttons — genuinely state of the art for the mid-90s.

Alpine cassette head unit RDS CD shuttle control 1990s retro car audio
The Alpine cassette deck with RDS and CD Shuttle Control — the brain of the whole system, back when cassette was still king.

Pair that with a Kenwood 12-disc changer running its own graphic display on the same dashboard, and you had two separate premium source units fighting for space — and somehow both working in harmony. That’s not a budget build. That’s two manufacturers’ flagship technology stacked in one car.


Three Subwoofers, Six Amplifiers and a Boot Full of Bass

Two Alpine 10″ subwoofers and a 15″ Kenwood subwoofer — that famous pink “BASS” branding on the Alpine drivers was instantly recognisable to anyone into car audio at the time. Three subs of different sizes meant three different roles in the low end, all driven by a stack of six Kenwood amplifiers and supported by two batteries because the factory electrical system simply wasn’t built for this kind of demand.

Alpine Bass series subwoofer pink logo 1990s retro car audio Cardiff
One of the Alpine 10″ subwoofers — there were two of these plus a 15″ Kenwood working alongside them. That pink BASS badge was iconic.

Add four Kenwood 7×10 speakers and two sets of Alpine 5″ component speakers into the mix for the mid and high frequencies, and you had a genuinely full-range system built from two of the biggest names in the industry — installed properly, in a car that became known across the whole city because of it.

Three subwoofers. Six amplifiers. Two batteries. A TV. A video player.

Used to pump the streets like a religion. Twice a day. Every day.

Craig Mack. Eric B and Rakim. NWA on repeat.


Clifford Remote Start & the Alpine Pager — Security Before Its Time

It wasn’t just about the sound. A Clifford remote start system paired with an Alpine 8200 two-channel pager system meant genuinely advanced security and convenience for the era — long before keyless entry or smartphone-controlled cars were anything close to mainstream. The pager unit clipped to a belt and gave real-time alerts, a genuinely impressive piece of kit for 1995.

Alpine 8200 pager remote start unit clipped retro car security 1990s
The Alpine 8200 pager unit — paired with a Clifford remote start, this little black box was cutting-edge car security in the 90s.
Alpine 8200 2-channel pager system box retro car security 1990s
The Alpine 8200 2-Channel Pager System box — this is the genuine period packaging. Cutting edge tech for its time.

The Route — Anyone Who Was There Will Remember

Twice a day, every day, the same loop through Cardiff: Wellfield Road, Albany Road, City Road, Newport Road, St Mary Street — and on from there. Craig Mack, Eric B and Rakim, NWA on repeat through three subs and six amps loud enough to genuinely shake windows along the route.

Those were the days you could drive through the city playing music at that volume before it became impossible — before the council started issuing fines for exactly this kind of thing. A different era of Cardiff entirely. Whether the city loved it or hated it depended entirely on which side of the windows you were standing.

BMW E28 5 Series rear window etching twin exhaust Cardiff 1990s
The etched rear window graphic and the business end — twin exhaust tips below a boot full of amplifiers.

The Best Part of the Story Isn’t the Car

That car is how a lifelong friendship started. He was into audio too — and that shared passion turned into a genuine friendship that has lasted decades. Both of us have built proper careers from car audio since. Both of us still have the same passion for it today that we had stood next to that purple BMW back then.

There aren’t many photos from this era — back then it simply wasn’t the done thing to stop and take pictures of your car. People were too busy actually living it, driving it, listening to it. The few photos that do exist feel genuinely precious because of that. This car was a first love. Genuinely loved that car. It was a huge part of life back then.

“We have both done well from audio. I don’t have many pics — first love. Loved that car. It was my life.”

Why a 30-Year-Old BMW Still Matters at B&B Audioconcepts

Every Porsche, every Mercedes AMG, every Audi that comes through the B&B Audioconcepts Cardiff workshop today traces back to a passion that started exactly like this — in a driveway, with a soldering iron, two batteries and far too many amplifiers for one car. The technology has changed completely. Wireless CarPlay, DSP tuning, Hi-Res Audio, Ghost 2 immobilisers — none of it existed in 1995.

But the obsession underneath all of it hasn’t changed one bit. The same drive to build something genuinely impressive, the same pride in a system that sounds and looks exactly right, the same friendships built over shared passion for audio — that’s the foundation this business was built on, and it’s still exactly what drives every install we do today.

⭐ Got Your Own 90s Car Audio Story? Tell Us About It.

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35 Years of Car Audio Passion — B&B Audioconcepts Cardiff

From a Cadbury Purple BMW E28 on the streets of Cardiff in 1995 to flagship Audison DSP builds and Porsche security systems today — the passion that started this story is exactly what drives every job at B&B Audioconcepts on Penarth Road Cardiff.

Whether you’re in Cardiff, Penarth, Barry, Newport, Pontypridd, Bridgend or the Vale of Glamorgan and you want a car audio or security upgrade built with the same care and obsession as that legendary BMW, find us at Unit C1, West Point Industrial Estate, Penarth Road, Cardiff CF11 8JQ.

Build Something Worth Talking About in 30 Years

35 years of passion. Cardiff’s car audio specialists.

Tell us what you’re driving and what you want it to sound like. We’ll build it properly — the same way we always have.

B&B Audioconcepts · Unit C1 West Point Industrial Est. · Penarth Road · Cardiff CF11 8JQ

#ThrowbackSaturday
#BMWE28
#CadburyPurple
#90sCarAudio
#AlpineRetro
#KenwoodRetro
#CarAudioCardiff
#BBAudioconcepts
#CardiffNostalgia
#CarAudioWales

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📍 Find Us in Cardiff

B&B Audioconcepts — Unit C1, Penarth Road, Cardiff CF11 8JQ

Minutes from Cardiff city centre · Free parking on site · Open Mon–Sat

Address

Unit C1, West Point Industrial Est, Penarth Road, Cardiff CF11 8JQ